"Time for a refresh" nudges that rebook clients
Clients who haven’t booked in 6 weeks get a friendly nudge with a booking link.
Lapsed clients are cheaper to win back than new ones.
The problem
Clients drift to another salon without anyone noticing.
Pain point we researched: r/smallbusiness: "Customer cancellations almost killed my salon"
What it could earn or save you
Rough estimate- Time
- Fully automated
- Money
- Illustrative: several rebookings a month
How we got this: Rough estimate based on a typical small business; your results will vary. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Set a lapsed-client automation in Fresha or Vagaro.
- 2
Send at 6 weeks.
- 3
Offer an easy booking link.
- 4
Repeat at 10 weeks with a small extra.
Tools you can use
- FreshaVisit site (opens in new tab)
Free salon and spa booking software with deposits and reminders.
- VagaroVisit site (opens in new tab)
Salon, spa and fitness booking with marketing and memberships.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Template:
Hi {first_name}, it’s been a while! Ready for a fresh set? Book here: {link}AI prompt (generic text only, no personal data):
Write 2 friendly win-back texts for a beauty salon.