Fill quiet days with a weekly message to regulars
A short weekly email or WhatsApp broadcast that brings regulars in on your slowest day.
The problem
Every café has a dead afternoon. Your regulars would come in if they had a reason.
What it could earn or save you
Rough estimate- Time
- About 1 hour a week to run
- Money
- Could lift sales on your slowest day
How we got this: Rough estimate; depends on list size and offer. Treat the first month as a test. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Collect emails or WhatsApp opt-ins at the counter (a QR code to a sign-up form works well). Always ask for permission.
- 2
Pick your slowest day and make one simple offer for it.
- 3
Use the prompt below to write the message and Canva to make a picture.
- 4
Send it the evening before or the morning of, every week.
Tools you can use
- MailerLiteVisit site (opens in new tab)
Simple email marketing with a generous free plan.
- WhatsApp BusinessVisit site (opens in new tab)
Free business app with quick replies, greeting and away messages.
- CanvaVisit site (opens in new tab)
Design social posts and flyers from templates, with AI tools.
- ChatGPTVisit site (opens in new tab)
AI assistant for writing messages, quotes and posts. Free plan available.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Write a short, friendly email (max 80 words) and a WhatsApp version (max 40 words) for my café {name}. Goal: get regulars in on {day} afternoon. Offer: {offer}. Mention one seasonal item: {item}. No hype words, no ALL CAPS.