Nudge members who stop showing up
Spot members who haven't visited in 2 weeks and send a friendly check-in.
The problem
Members rarely cancel on day one. They stop coming first. That's the moment to reach out.
What it could earn or save you
Rough estimate- Time
- About 1 hour a week
- Money
- Could reduce cancellations
How we got this: Rough estimate; keeping even a few members a month adds up over a year. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Use your booking/membership software's attendance report (Mindbody and similar tools have them).
- 2
Each week, filter members with no visit in 14 days.
- 3
Send a personal check-in (template below); a coach's name works better than the gym's.
- 4
Offer something easy: a quick call, a class recommendation, a programme tweak.
Tools you can use
- MindbodyVisit site (opens in new tab)
Booking and membership software for gyms and studios.
- TrainerizeVisit site (opens in new tab)
Training app for coaches to deliver programmes and check-ins.
- ChatGPTVisit site (opens in new tab)
AI assistant for writing messages, quotes and posts. Free plan available.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Hey {first_name}, {coach} here. Haven't seen you in a couple of weeks. All good? If your schedule changed, I can suggest a shorter workout or a different class time. Just reply here.