Win back clients who haven't booked in 10+ weeks
Spot lapsed clients in your booking system and send a friendly 'we miss you' message.
The problem
Clients drift away quietly. Someone who came every 6 weeks and hasn't been back in 3 months is easy to win back now, much harder in a year.
What it could earn or save you
Rough estimate- Time
- About 2 hours a month
- Money
- Could bring back a handful of regular clients
How we got this: Based on spending an hour a month on a task that brings back even a few clients who each visit several times a year. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Export your client list with 'last visit' date from your booking software (most have a client report).
- 2
Filter clients whose last visit was more than 10 weeks ago.
- 3
Use the prompt below to write a short message, or use your booking tool's built-in marketing/blast feature.
- 4
Send in a small batch first (20 to 30 people) and note who rebooks.
- 5
Repeat monthly. Some tools, like Fresha, can automate 'reconnect' messages.
Tools you can use
- FreshaVisit site (opens in new tab)
Booking software for salons and spas with automatic reminders.
- ChatGPTVisit site (opens in new tab)
AI assistant for writing messages, quotes and posts. Free plan available.
- MailerLiteVisit site (opens in new tab)
Simple email marketing with a generous free plan.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Prompt:
Write a short, friendly SMS (under 320 characters) from my hair salon {salon_name} to a client who hasn't visited in a few months. No guilt, no pushy discount. Mention we'd love to see them, and include a booking link: {link}. Offer: [optional, e.g. free deep-conditioning treatment with their next cut].