Invitations that remind parents to book their children’s eye test
The problem
Many parents only think of an eye test when a teacher notices something. Families are a steady source of visits for an optician, but nobody has time to remind them one by one.
Pain point we researched: AOA Myopia Collective: back-to-school email templates for children’s eye exams
How it gets solved
A friendly message to the parents among your customers, at the start of the school year, with what the eye test involves, how long it takes and a booking link.
Example: at the start of term you send one message to customers with children: a short eye test, about 20 minutes, Saturday slots available, book here. Parents who were meaning to do it “sometime” book that week, often the whole family.
- Time saved
- about 1 hour per campaign
Based on one message instead of calling families individually. Rough estimate; your results will vary.
How to switch it on
- 1
Select customers who have told you they have children (or who bought children’s frames) and agreed to receive messages.
- 2
Paste the prompt below into the AI you already use (ChatGPT, Claude, Gemini…) and fill in the brackets.
- 3
Ask your optometrist to check the text: practical information only, no medical claims.
- 4
Send it at the start of the school year, or before a holiday, from your booking software or WhatsApp Business.
- 5
Optional: make a matching poster or social image in Canva with the same words.
Template and prompt
Works with the AI you already use: ChatGPT, Claude, Gemini or others.
Privacy & compliance: Never paste patient names, health details or records into general AI tools like ChatGPT or Gemini; use them only to draft generic templates. Send real patient messages through a GDPR-compliant system, with a data processing agreement where needed. AI here is for admin and wording only, never for diagnosis or clinical advice. Check your professional body’s rules on consent and marketing.
AI prompt (copy and paste):
Write a friendly message from [practice name], an optician, to parents among our customers, inviting them to book their child’s eye test at the start of the school year.
Facts: the test takes about [20] minutes, [price or free for children], available on [days, e.g. Saturday mornings], book here: [link] or call [phone].
Write: a WhatsApp/SMS version (under 320 characters), an email version (under 120 words) and a short social post.
Rules: practical and warm, no medical claims, no statistics, no fear. Mention that brothers and sisters can come in the same visit.Ready message (replace the words in curly brackets):
Hi {first_name}, a new school year is a good moment for your child’s eye test. At {practice} it takes about 20 minutes and brothers and sisters can come together. Saturday slots available: {link} or call {phone}.Tools you can use
- ChatGPTVisit site (opens in new tab)
AI assistant for drafting the text. Claude, Gemini or any other AI you already use works the same way.
- WhatsApp BusinessVisit site (opens in new tab)
Free business app with saved quick replies and labels for your messages.
- CanvaVisit site (opens in new tab)
Free design tool for a simple poster or social image to go with the message.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Questions
Do I need new software?
No. You use the AI you already have and the tools listed above.