Bring back regulars who haven’t visited in a while
Guests who haven’t booked in 60 days get a personal email with an incentive.
A returning regular is worth more than a new guest.
The problem
Regulars drift away and nobody notices.
Pain point we researched: Koira: 100 small businesses on where their time goes
What it could earn or save you
Rough estimate- Time
- Fully automated
- Money
- Illustrative: a few extra covers a week
How we got this: Rough estimate based on a typical small business; your results will vary. Your results depend on your business; this is an illustrative estimate, not a guarantee.
How to switch it on
- 1
Use guest data in SevenRooms or Toast.
- 2
Create a 60-day lapsed segment.
- 3
Send a warm email with a small treat.
- 4
Track redemptions.
Tools you can use
- SevenRoomsVisit site (opens in new tab)
Reservations, guest CRM and automated marketing for restaurants.
- ToastVisit site (opens in new tab)
Restaurant POS with online ordering and email marketing.
- MailchimpVisit site (opens in new tab)
Email newsletters and automated email sequences.
Tool links are plain links for now. Some may later become affiliate links, which will always be labelled. Check each tool’s current pricing on its site.
Template and prompt
Template:
We miss you, {first_name}! Here’s a free dessert on your next visit: {link}AI prompt (generic text only, no personal data):
Write a warm win-back email for a restaurant.